From today, Instagram Threads will begin rollout of one of their most requested characteristics: the ability to use service through the web, when logging in. At the time of launch, threads users will be able to post, look at their feed and interact. Post from the desktop, the company says, but the experience will not yet be in full equality with the threads mobile app.
For example, the web users will not be able to edit their profiles or send a thread on Instagram DMS (direct message). The latter was another recently launched feature which means that the engagement of the app was trended down after a bay launch to help more Instagram users try to try threads.
Threads team is working to connect more features to equalize the web app with mobiles in the next weeks.
Despite its shortcomings, being able to use threads from the web is a possible game-chain that is still trying to make shifts from Twitter/X. From the first day, web support is one of the top requests of users, a reverse colonials out of the following feed, which were distributed in July.
Like many threads users’ requests, the company promised that the web support was on the roadmap, but when it was expected to come, it was not known. However, there were indications that the web version was completing, as last week, Instagram Head Adam Mosari has given a user request to the way of posting from the desktop \\ \”We are locked on the web, \\ \”Teased. Then, further further the flames, the Wall Street Journal leaked on Monday that web support was coming this week.
Prior to the launch, the Instagram Threads team was testing the internal version of the web version for a few weeks, saying Moseri said. But for the last users, you only go to the profile page of an individual user to threads. And when you can see the post and answer, you cannot join the conversation. This made it difficult for the desktop users – and possibly sent many threads back to Twitter to the initial adoption.
He said, even a web version of threads is not enough to make the product completely competitive with Twitter (which has been changed its own since), because both Threads in the app and website There is still a lack of post search capabilities. Today, you can only find users – not the contents of their posts or even hashtags.
This makes the product less compelling for trekking news and trends, which made Twitter a global conversation hub in the first place. Twitter timeline is not just a feed of updates, it is one way to see which topics are bubbling all over the platform and what news is breaking. Without search and trends, it is pleasant enough to scroll via threads-especially with your beloved renunciation photos-but it is not a real-time news network feeling, such as Twitter still does.
It can change in time, of course, the post search is also on the threads roadmap, Moseri has said. The fact that the threads of the search button are a prominent place in the desktop experience, a good sign – but sadly during the tests, it took us to a dead end – page is not available \\\” an error Read the message. Obviously, threads are still a task in progress.
Because the version of the Threads Web app that we had access before the launch were not a completely functional client, we were unable to test many of its characteristics, including not only to search, but also to browse our feed Was. One thing that looked strange, however, was that posting the answer to the user’s thread would have a box pop up, which only shows the original post and a place for you to type your answer. It was away from the spirit that you were joining a big conversation.
We liked that you can switch from the menu on the right to a light and dark theme.
The threads became stronger from the gate, taking advantage of the social graph of Instagram to onboard new users in a clever way to become the fastest app for 100 million users within its arrival days. According to the market intelligence firm Data.ai, the app now topped the 200 million installs.
Since then, the user engagement has declined rapidly, with the app intelligence firm censor tower, given that the daily active user count of threads fell 82% from the launch by 31 July, causing only 8 million daily active users to launch by 31 July. leading to. The app placed about 44 million daily users at its peak after its launch, indicating a large drop-off.
Nevertheless, the report of Threads’ death is very pessimistic and is coming soon. Today’s app is effectively a beta, as the major features are still being created as this web launch indicates. In fact, a regular joke on threads is to ask if someone is still here, which regularly receives a stream of answers.
Ultimately, threads have also planned to plug into decentralized social media features like Mastodon, which will convert the nature of their relationship into the rest of the social web. It has already moved towards this commitment by allowing users to verify their thread profile on mastodons.
However, what is interesting about the user base of the threads, it is that they have escaped to a large extent – or maybe trying to escape – Twitter/X. Data.ai found that about 60% of threads users also use Twitter/X, but only 14% of Twitter/X users also use threads. This means that the ability of threads to achieve traction currently becomes very broken (or very toxic) to maintain Twitter/X to maintain its users.
Given that X owner Elon Musk announced the end of the \”block\” feature on the app, it is possible that the X (an exodus probably?) Would be another migration because the user will now feel safe to post there now Do not do Threads can potentially benefit from it – well, at least when it connects and connects trends and lists and everything else wants its users.
The web version of the threads will start rolling for all users today. Full rollouts should be completed in the next few days, the company says.